Brand Strategy · Social Media · Marketing
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工作 · 项目经历Work & Project Experience
- 品牌宣发：策划快闪活动与主题应援，联动社媒渠道进行品牌曝光，提升品牌在垂直受众中的认知度。Brand campaigns: Pop-ups and fan support across social channels.
- 社群运营：负责小红书官方粉丝社群运营，通过内容发布与互动维护，精准响应用户反馈，提升用户粘性。Community: Official Xiaohongshu fan groups with engagement and retention.
- 数据驱动：根据消费表现与社媒反馈数据实时调整执行方案，优化产品售卖及规格盘点逻辑。Data-led: Plans tuned from sales and social signals; SKU optimization.
- 竞品分析：收集并分析行业动态及竞争对手信息，协助整理市场资料及维护样品库。Competitive analysis: Market scans, competitor intel, sample library upkeep.
- 文书策划：负责项目前期背景调研及定位方案规划，输出高标准调研报告与品牌产品手册。Writing & planning: Background research, positioning, reports and brand manuals.
核心项目Key Projects
- 视觉与策划：基于偶像特质完成从命名、视觉风格设计到线下互动动线的全案策划。Creative & planning: Naming, visual system, and on-site journey from artist traits.
- 供应链统筹：对接 10 家物料供应商，通过比价与品控优化，在保证质量前提下将物料成本降低 12%。Supply chain: 10 vendors; pricing & QC to cut costs by 12% without quality loss.
- 新媒体裂变：在小红书、微博发起话题，通过解锁海报实现冷启动，成功搭建 100+ 高活跃社群。Growth: XHS/Weibo topics and unlock posters; 100+ active communities.
- 负责现场千人规模的动线引导、物料配给及应急问题处理，确保品牌活动流程零失误落地。Crowd flow, materials, and incidents for 1000+ guests—flawless run-of-show.
教育背景Education
主要荣誉：Honors:
技能特长Skills
专业工具Tools
语言能力Languages
综合素质 · 软技能Soft skills
证书 · 荣誉Awards & Certificates
项目作品集Portfolio
「生咖」IP 快闪营销全案“Shengka” IP Pop-up Campaign
金钟仁上海生咖线下见面会，从 IP 命名、视觉风格到线下动线独立策划，统筹 10 家物料供应商并联动小红书/微博实现社群冷启动裂变，日均客流超 500 人次，线上话题总曝光突破 10 万+。 Shanghai fan café meetup for Kim Jong-in: end-to-end IP naming, visual system, and floor flow; coordinated 10 suppliers with Xiaohongshu/Weibo for cold-start community growth; 500+ daily visitors and 100k+ topic impressions.
项目全链路推进路径End-to-end project path
视觉设计Naming &
visual design
完成全案视觉风格From idol traits
to full visual system
统筹Supply chain
coordination
比价+品控优化10 vendors
pricing & QC
冷启动Social
cold start
100+高活跃社群Poster-driven growth
100+ active groups
数据复盘On-site exec
& analytics
10万+曝光落地1k+ on-site
100k+ impressions
从零到一的 IP 全案策划IP program from zero to one
基于金钟仁偶像特质完成从命名、视觉风格设计到线下互动动线的全案策划，整体调性定位为清甜温柔的「生咖」概念，贯穿主视觉、物料设计与现场布置。From idol traits through naming, visual system, and on-site flow—a soft “café event” tone across key art, merch, and layout.
物料涵盖应援手幅、30×30cm 徽章、手提纸袋/束口袋、咖啡杯套等，每件物料均基于主视觉风格延伸设计，保证品牌调性统一。Merch spans banners, 30×30 cm badges, tote/drawstring bags, and cup sleeves—all extensions of the master look for one cohesive brand feel.
活动企划详情页设计Event detail page design
设计活动详情长图，清晰传达活动流程、入场规则、时间地点等关键信息，风格与主视觉保持一致，便于在小红书、微博等社媒平台二次传播。Detail graphic for flow, entry rules, time & place—aligned with key art for easy resharing on XHS and Weibo.
活动流程规划：10:30 入场领取应援 → 12:30 随机舞蹈 → 14:30 TMI 问答 → 15:00 庆生环节 → 16:50 大合影留念。Schedule: 10:30 entry & pick-up → 12:30 random dance → 14:30 TMI Q&A → 15:00 birthday → 16:50 group photo.
现场展架 · 空间视觉统筹On-site displays · spatial visuals
独立设计并输出 Banner 横幅、易拉宝展架等多款线下物料，与活动主视觉风格高度统一，在现场形成完整的品牌视觉包围感。同时统筹 10 家物料供应商，通过比价与品控优化，在保证质量的前提下将物料成本降低 12%。Banners, roll-ups, and more matched to key art for full on-site presence—coordinated 10 vendors to cut cost 12% without sacrificing quality.
微博话题传播Weibo topic amplification
发起超话联动，单条微博获得 205 点赞、46 评论、22 转发，推动话题总曝光突破 10 万+，成功引爆垂直受众圈层。Super-topic push: one post hit 205 likes, 46 comments, 22 reposts—topic impressions 100k+, sparking the fan niche.
活动场地 · 评论 2KVenue · 2K reviews
选址上海虹口区高人气咖啡厅，活动期间场地评论达 2K，日均客流超 500 人次，现场口碑发酵持续为活动引流。High-traffic café in Hongkou—2K venue reviews, 500+ daily visits, word-of-mouth kept pulling traffic.
社媒运营视觉物料Social Media Creatives
覆盖小红书、微博、公众号三大平台的品牌视觉物料设计与内容策划，从排版风格到传播话题全链路策划，驱动品牌在垂直受众中持续曝光，联动社媒渠道实现品牌冷启动裂变。Cross-channel visuals and content for Xiaohongshu, Weibo, and WeChat—from layout to topics—built to grow reach and cold-start the brand on social.
多风格视觉物料输出Multi-style creative output
覆盖国风插画、小清新摄影、信息图表、活动海报等多种视觉风格，根据不同平台调性和受众偏好定制内容，确保品牌调性在各渠道的一致性与延展性。Guofeng illustration, light photography, infographics, event posters, and more—tailored to each platform’s tone and audience for consistent brand stretch.
内容运营 · 品牌案例拆解Content ops · Case studies
熟悉小红书算法逻辑，通过「每天一个品牌案例拆解」等系列内容形式，精准触达垂直受众，提升账号活跃度与粉丝粘性。Xiaohongshu algorithm-aware formats like “daily brand teardowns” to reach niche audiences and lift engagement and retention.
内容覆盖：品牌营销策略分析、爆款内容复盘、行业趋势解读，兼顾专业性与可读性。Topics span marketing strategy, viral post reviews, and industry trends—professional yet readable.
活动策划长图 · 地球 Online 玩家 & 城市出逃计划Campaign long graphics · Earth Online & City Escape
该组作品展示两套活动长图视觉：一套以像素游戏语言包装“地球 online 玩家”夏日副本，突出版本更新、打卡任务与玩家须知；另一套以露营拼贴风格呈现“城市出逃计划”，强化活动内容、服务保障与报名转化信息。两套版式均适配小红书/公众号长图传播。This set presents two long-form campaign graphics: a pixel-game “Earth Online” summer quest system with updates, check-in tasks, and player notes; and a camping-collage “City Escape Plan” with activities, service details, and sign-up conversion info. Both are formatted for Xiaohongshu and WeChat long-image publishing.
核心能力 · 社媒运营全链路Core skills · Social end-to-end